COOPERATE TO CONQUER THE WORLD

The INTER-TEX project presents the results within the framework of the ITMA 2019 fair on June 21.

During the 36 months of the project, activities have been developed to promote and facilitate the process of internationalization of SMEs in the textile sector, working from the coopetition, a term that enhances the work in cooperation between small companies that, although being competing with each other , makes the value of achieving a common objective in the presence in a foreign market, is higher than the value obtained individually.

Thanks to the work developed by the project partners, a new joint strategy has been created for the internationalization of SMEs in the south-west of Europe in the textile sector. This strategy is found in the document INTER-TEX Internationalization Guide for Textile SMEs that has also been presented during the day.

ITMA is the most important international textile technology and machinery fair in the sector. 120,000 visitors are expected to generate business with more than 1,700 exhibitors from 45 countries.

The presentation of results within the framework of the ITMA fair highlights the international nature of the INTER-TEX project and, in addition to presenting the results of the project, reveals the importance of the cooperation strategy as well as continuing to work, giving continuity to the activities of joint internationalization.

The Virtual Fair “Show Room Fashion”

Cointega has developed a Platform for Virtual Fairs in foreign markets and online commerce initiatives within the activities of the INTER-TEX project.

The Virtual Fair “Show Room Fashion” is an online portal where SMEs from the textile sector of the SUDOE space will be able to exhibit their collections, so this platform offers all the advantages and characteristics of an online shopping center, using a pleasant and easy environment to the user. Creating a meeting point between manufacturers and retailers / multi-brand stores.

Introducing a brand in another country is always a complex task that requires investment in time, networking, advertising, meetings, fairs, etc.

The presence at the Fair, with all the participation options offered by Show Room Fashion, is reinforced by a recruitment campaign in the destination countries

The Pilot Test of this initiative will be launched at the beginning of May 2019, with the selected markets being the following:

Virtual Fair Germany: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the home fashion sector

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Joint International Group JIG POP-PUP SHOWROOM – MONTREAL

Within the activities of the INTER-TEX project, SMEs from France and Spain have carried out an action of the Joint Internationalization Groups (JIG) from March 1 to 23, 2019.
This cooperative action has been through “joint pop-up shops” in the city of MONTREAL (CANADA): dynamic city with a strong European and American influence in terms of design and fashion. The main Canadian shopping centers are at the forefront of the sector. The retail sector, as well as the client, are very open to new proposals. The Canadian has, on average, a high quality life and likes to consume new and imported products. The space where the project has been located has been in a large store which is rented by parties, so we will take advantage of a fixed clientele. The idea is to start marketing in January and then open the doors of the pop-up window in April when the good weather arrives.
The products of the companies that have participated and that have been put up for sale have been complementary, with the same quality segment, the same season and with the same objective of the consumers.
The companies that have been part of this action have been:
• Collégien – Levity (France)
• Misségle (France)
• Brussosa (Barcelona-Spain)
• Margarette BCN (Barcelona- Spain)

Benefits and opportunities for participating companies:
• Exploration and commercialization costs have been shared: limit the risks involved
• Present a varied and quality offer with complementary products in the emerging store.
• Improve the attractiveness of the offer by the added value of all the partners.
• Collaborative synergies as a joint transnational strategy with other partners.
• Access to a new market by first testing your offer.

 

Training to learn to export through online commerce

A training to learn to export through online commerce attracts more than 50 small and medium enterprises in the textile sector

The City Council of Igualada organizes a workshop through the European project InterTex

More than fifty people from all over Catalonia attended the workshop on eCommerce and digital marketing organized by the City of Igualada last Friday, January 25. The training was designed especially for small and medium companies in the textile and clothing sector that have an interest in selling through the internet and export their product to other countries.

The attendees learned about the different eCommerce models and the key concepts of digital marketing with the trainer Llorenç Palomas, responsible for Innovation and Growth at doofinder.com and author of the blog esdemarketing.com. The session had a very practical approach, the attendees knew how to face the challenges for the online internationalization of a business through the experience of other companies. In addition, the workshop counted on the testimony of Màrius Cirera, head of eCommerce at Munich Sports, who explained the success story of this footwear company of Anoia.

This free training is part of the European project Sudoe Inter-Tex, which promotes the internationalization of small and medium-sized companies in the textile and clothing sector in the south-western part of Europe. The Igualada City Council, the Catalan Cluster of Fashion and Textile (Modacc) and Acción are the three Catalan partners of the network, which also has textile groups from other territories, such as ATEVAL (Valencia), Cointega (Galicia), ATP (Portugal) or UITSud, in the French southwest.