WORKSHOP BY ATEVAL 28/11/18

WORKSHOP BY ATEVAL 28/11/18

WORKSHOP

ONTINYENT, 28th November 2018

ATEVAL has organized within the framework of the European project Inter-tex Sudoe a workshop included in the activity 2.7 Organization of capacity workshops addressed to people linked to the international department and business managers, who have export activity. The topics discussed have been the following:

A) Tools and good practices of “coopetition”

– Coopetition is a new vision of business; real cases have been presented by the speakers in companies where they have worked and explained the advantages of the application of this model in which the different companies with products, complementary or substitute, create a network in which they can cooperate to achieve sales, without forgetting that they also compete with each other.

B) Legal framework of the target markets: USA and Russia

Thematic focus

– The United States and Russia are two markets with a high growth potential for any company, by population and income; but at the same time very complex at legal level, since it requires the adaptation of the products to their own regulations.

The US is a mature market in which it can take 3 to 5 years to enter to obtain benefits, but with many opportunities and great volume of business.

Russia presents great opportunities since it imports more than 70% of the fabrics consumed and an estimated growth in technical textiles exceeds 10% in the coming years.

13 people from 10 companies of the region have participated in the workshop.

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BUSINESS MISSION ISPO MUNICH FAIR-TECHNICAL TEXTILES OF THE SPORTS SECTOR 3-6 FEBRUARY 2019

In the context of the European project INTERTEX for the promotion of the internationalization of SMEs in the textile and clothing sector in the SUDOE framework and, in collaboration with the MODACC – Catalan cluster of fashion -, is organizing a business mission of technical fabrics for the Sport in Germany.

This mission is organized in the context of the ISPO Munich fair and offers an individualized agenda with potential German buyers and participation in a stand grouped in the Texmeeting Pavilion in the category of manufacturers and suppliers.

The ISPO Munich is the largest and most international fair in the sports sector. During four days, more than 2,800 exhibitors from all over the world (87% of the exhibitors are foreigners) present the latest developments in the field of sport at the Messe München site. The fair consists of 16 pavilions that are divided into eight categories: snow sports, outdoor, health and fitness, urban, team sports, trends, innovation and services to industry and, finally, manufacturers and suppliers

Mision Call

Inscription

 

 

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ATEVAL participates in the seminar “Interreg Sudoe Program”

 

On June 28 and 29, 2018, ATEVAL attended the seminar organized within the framework of the Territorial Cooperation Program of the South-West European Space “ADVOCAY BOOTCAMP”.

The seminar took place in Faro-Portugal at the University of Algarve. The seminar consisted of training on promotion and lobbying, to support approved projects in their marketing and capitalization actions. During the two days the assistants carry out practices in strategy,, digital communication, storytelling for communication and dissemination of projects.

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COMMERCIAL PLATFORMS ABROAD / USA FASHION SYSTEM / 06.29.2018

The European INTER-TEX project (www.intertex-sudoe.eu) aims to promote the internationalization of SMEs in the textile and fashion sector by facilitating cooperation and the creation of new transnational value chains

In this context, it is foreseen that SMEs in the sector of Spain, France and Portugal can share the services of commercial platforms abroad.
What is a commercial platform of the Textile – Fashion sector?
It is a commercial office led by a team of experts in the textile and fashion sector located in a distant but potentially interesting market for companies in the sector.
The objective of the commercial platform is to offer support to SMEs in the textile and fashion sector in accessing the market, taking advantage of the benefits of cooperation between companies, which reduce implementation costs.
What commercial platforms are available to you in INTERTEX?
The current platforms offer advice to companies in the textile and fashion sector to accompany their internationalization in the selected market. In the context of the INTERTEX project there are three commercial platforms specialized in the sector, in the service of companies:
1. Asia-Pacific Platform
2. United States Platform
3. Germany Platform & Scandinavian Countries

Next week, the manager of the commercial platform in EE. UU., Will be in Barcelona. And one of the partners and leader of the project, MODACC, will take the opportunity to organize a small conference with her, to explain how the platform works, its advantages, etc. (see attached documents)

Decoding USA FASHION SYSTEM / June 29, 2018

Are you interested in the American market? Would you like to know how the American fashion system works?
Do you want to know how a sales platform in the US is working? UU.?
Does your company work in the fashion channel?
Is your company diversifying into the fashion channel?
How do you analyze and look for fashion distributors?
Do you sell fashion products in the United States and are you interested? to improve your back office and your after-sales system?

Mrs. Anna Batet, director of the MODACC sales platform in the US, will help us to know how the US fashion market, trade organization, fairs, showrooms and agents work
He will tell us how to present our fashion brands in the US market.
In addition, Anna Batet will explain how the commercial platform works:
• As a platform to enter the US market.
• As BackOffice and after-sales platform for fashion brands in the United States.

Conference day: Friday, June 29, 2018
10.00h – Decoding USA FASHION SYSTEM (Skype connection)

Companies interested in obtaining more information or to register in the Skype chat, contact Montse Bastús before June 26, your email: mbastus@agrupaciontextil.org and telephone: 93 415 12 28

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TRADE SHOW at the INTERIORLIFESTYLE -TOKIO fair (May 30 to June 1, 2018)

Within the framework of the European Inter-Tex project, which promotes the internationalization of SMEs in the textile-clothing sector of Southeast Europe (Catalonia, Valencia, Galicia, northern Portugal and the Midi-Pyrénées region of France) Ateval has organized a Trade Show to promote products from South-West Europe in Tokyo at the Interiorlifestyle fair. This fair has been held from May 30 to June 1, 2018.

The Interreg Sudoe Program is part of the European objective of territorial cooperation known as “Interreg”, financed through one of the funds of the European regional policy: the European Regional Development Fund (ERDF).

Ten companies belonging to the home textile, decoration, fashion and accessories sector participated.

 

The brands MASSANA, PUNTO BLANCO, BASSOLS, BELMARTI, JOVER, BARBER EMBROIDERY, VALENZATEX, ALTRAN SOLUTIONS, JEAN VIER and MISSENGLE have presented their products at the stand in order to boost their internationalization in Japan and Southeast Asia.

The stand was well located, in the Global zone along with other European pavilions of Italian, German and Portuguese companies. The stand has been very busy and has favored that our companies have made interesting contacts with potential buyers from both Japan and other Asian markets that have visited the event.

The results of these contacts will be specified in the medium / long term. Japan is a demanding market and requires a special follow-up to build customer loyalty.

It should be noted that, as the project indicates, an exploration of the Japanese market for most of the companies and our participation shows that those companies that have had the opportunity to exhibit with their local distributor have had many more business opportunities.

The fair has been of great interest to the participating companies. The stand has been very busy. Many of the companies in the textile-home sector have local agents and this has facilitated their contact with Japanese and Southeast Asian companies.

    

 

 

 

 

 

 

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INTERTEX- B2B European Brand Network held in MIAMI

 

Within the framework of the European Inter-Tex project, which promotes the internationalization of SMEs in the textile-clothing sector of Southeast Europe (Catalonia, Valencia, Galicia, northern Portugal and the Midi-Pyrénées region of France) ACCIÓ collaboration with the Catalan Fashion Cluster (MODACC) and the support of the Generalitat de Catalunya has organized a commercial mission in Miami.

The Interreg Sudoe Program is part of the European objective of territorial cooperation known as  “Interreg“, financed through one of the funds of the European regional policy: the European Regional Development Fund (ERDF).

A delegation of Catalan, French and Valencian companies from the fashion sector have marched this week to a hundred Miami influencers and stores to publicize their collections and boost their internationalization in the United States. After the parade, participating brands have been able to hold individual meetings with attendees, from representatives of small shops or shopping malls to fashion journalists or prescribers on social networks.

The brands TUTTO PICCOLO, CDR KIDS/CECILIA DE RAFAEL , ATALAYE, SOWE, KATXI KLOTHING , HOPAAL, PURO ARTE, SEVENTEES, ETXART & PANNO, KARNIT AHARONI, PILAR DEL CAMPO, ATELIER D’OCON  are the ones that have presented their collections this week to boost their internationalization in the United States.

est strategies to export to it through presentations by experts from entities such as The Cocot Showroom or the Istituto Marangoni Miami . The companies have also been able to visit the most important commercial spaces in Miami, meet with representatives, distributors, buyers and potential clients and participate in networking activities with the main agents of the sector to connect with local partners.

According to the director of the Foreign Trade and Investment Office of Catalonia in Miami, Conchita Muñoz, “The United States is a market that is used to import textile products, a trend that in the future is expected to increase even further with annual growth of 2, 5% until 2020. ”

In addition, Muñoz emphasizes that “Miami is also a port of entry to other countries of the Caribbean, Central America and Latin America.”

 

It is a market that presents great opportunities for companies that already have experience in the field of textiles and offer a seal of quality design.

PROMOTIONAL NETWORKING IN TOKYO

 

In the framework of the Inter-tex project of the Interreg Sudoe program, Ateval has organized a trade show to promote products from South-West Europe in Tokyo. The fair in which a collective stand has been organized is Interiorlifestyle. The fair will be held from May 30 to June 1, 2018 in Tokyo.

The aim of the Inter-tex project is to promote the internationalization of SMEs in the textile-clothing sector in south-western Europe through public and private cooperation and the development of joint transnational strategies.

To achieve this goal, in this project, Ateval is the entity responsible for carrying out the organization and coordination of the commercial action Interiorlifestyle in Tokyo

The activities organized around this fair have been the following:

  • Insert a promotional banner on the fair’s website.
  •  Prepare a promotional brochure to distribute at the fair with participating entities and companies.. LEAFLET 
  •  Make a digital mailing to potential Japanese buyers announcing the participation of companies, sending them an e-invitation to visit the fair for free. ATEVAL INVITATION

The participating companies are located in the Sudoe, Catalonia, Valencian Community and France space.

 

  

 

 

 

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B2B to MIAMI

COMPANY MISSION to Miami, United States

 From the 4th till the 7th of June of 2018

The textile sector of the United States has a huge number of importations regard the number of exportations, and is expected that this trend will increase, with an annual import growth of 2,5% until 2020, due that the local industry is disappearing. The potential market of the sector is 90 million of habitants, so the opportunities for the Catalan companies are very important.

In the framework of the European project INTERTEX for the impulse of the internationalization of the SME of the textile sector in the SUDOE space, and in collaboration with MODACC (fashion Catalan cluster), has been organicing  the B2B mission to Miami from the 4th till the 7th of June.

This mission will provide participants with a global vision of the performance of the textile sector in the United States, as well as an accurate knowledge of the ecosystem of the State of Florida, entry forms, local partners… We will organize a B2B event specially designed to attract the attention of sales representatives and potentials buyers. The mission is addressed to the textile fashion companies with their own brand. Specialized in summer fashion, resort, swimming suits, travel retail and athleisure.  SEE THE LEAFLET

 

 

Consortium next meeting in France 15-16 January 2018

The INTER-TEX consortium will meet on 15-16 January in Aussillon-France.

In this meeting, all the partners will analyze the actions carried out within the project and the Plan and Conceptrualization of future activities.

Topics will be discussed among others:

– Implementation of Internationalization Tools

– Organization of the 3 virtual fairs

– Commercial platform

– Project communication activities

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